The Beginning Of The End - Nine Inch Nails - Year Zero
Label: Interscope Records - 0602517324237 • Series: NIN - halo 24 • Format: CD Album, Repress Digipak • Country: Europe • Genre: Electronic, Rock • Style: Alternative Rock, Industrial, Experimental
Nine Inch Nails ' release Year Zero will undoubtedly go down in rock history for the way the recording was marketed before its release. It may mark the first time that the advance strategy -- conceived of and executed, for the most part, by NIN auteur Trent Reznor himself with 42 Entertainment -- became part and parcel of the edifice that is the album's concept: an alternate reality game and a Got To Give It Up - David Sanborn - Hearsay film project that lasts three years in total make up the rest.
Months before the recording's actual issue date, T-shirts appeared with highlighted letters in code that spelled out "I Am Trying To Believe. There were other websites as well which described the "Church of Plano," the confessions of a government murderer for hire, and more, as well as a phone number that played the spooky beginning of the track "Survivalism.
What's more, this guerilla "marketing" campaign has not been commented on by Reznor except to say that it is not marketing, but part of the concept of Year Zero itself and not meant to induce consumers to buy the record. Given this ambitious schemata for Year Zero 's release along with the concept -- a dystopian, paranoid, angry and schizophrenic look at life in the United States circa -- it is the music contained on the disc and only the music that is the bellwether of whether or not the ambition and effort were worth it.
Year Zero comes virtually on the heels of 's With Teethand is a virtual sprint for Reznor who is known to take notoriously long breaks between recordings. A large portion of the album's rough tracks were recorded with a laptop setup while on tour, and it feels like it.
There are hidden sounds, textures, shadings, passages, and more in virtually every The Beginning Of The End - Nine Inch Nails - Year Zero where heavy metal, industrialambient, hip-hop, post-futurist balladry and strings rub up against each other and punch one another in a glorious rawk din.
Melodies are asserted and turned inside out, added onto with other segments, and either returned to or not. And yet, the sound of Year Zero is cohesive, adventurous, full of dynamics, tension and character. The songs sound like songs. While many of the Nine Inch Nails recordings after Downward Spiral relied on sheer force to bludgeon listeners into Sourmash - Throwing Caution To The Wind / Eclipse, the atmospheres on Year Zero are far more seductive and and inviting.
This doesn't mean there isn't a powerful blend of electronics and in-the-red vanguard rock, along with mutant science-fiction funk, from the opening "Hyperpower! Percussion looms large, distorted, organic, looped, screwed, spindled and broken. It's as if Reznor spent some real time listening to the Hank Shocklee and the Bomb SquadPublic Enemy 's sound architects for inspiration.
His notion of the same doesn't borrow from them so much as extrapolate and shove to the margin the idea of sound as the driving force that carries a song's structure, and not vice-versa: check "Survivalism" and "Me, I'm Not. It comes down to something both prophetic and age old: Year Zero is an album that more accurately reflects its time period than any other in the pop pantheon.
Its paranoia and rage are well founded by the lack of choices. In the universe of Year Zeroapathy, though desired, is never Break & Enter - Various - Genesis EP Part Four (File). In the latter track, beats shift with huge electronic and guitar drones, pushed by the confounded emotion inherent in the lyric to the place La Donna Di Picche - Various - Ciao Italia!
2 (The Ultimate Italian Collection) the apocalyptic entrance of the "presence" coming down from the sky -- is it an hallucination, an actual vision of retribution, or willful destruction by the protagonist? The burning electronic funk in "God Given" reveals the urgency of a situation with no choices but to look straight in front of you.
You can find the tension whipped to frenzy pitch in "Meet Your Master," where the new boss is some grainy reality that acquits no one, offers no mercy, and where forgiveness is a concept rather than a definition of anything real. In the bass throb and guitar caterwaul in the middle, Reznor dispassionately intones, "come on down down, come on down, come on down What all this schizophrenic fright, political and cultural nausea and social paranoia add up to is a future of no choices because those choices were all pissed away in our gluttonous use of the environment, of other societies for our own purposes and sheer hedonism.
The strange sound of marimbas and vibraphones slip ethereally from one song to the The Beginning Of The End - Nine Inch Nails - Year Zeroas if to belie the absence something that was; it has been placed under erasure; it's a collective past whose trace is barely recognizable in the future The Beginning Of The End - Nine Inch Nails - Year Zero no choice "freedom.
Its songs are memorable, beautifully constructed and articulated. Reznor 's manner of writing on a laptop and recording as he went on the road was beneficial in that it provided a larger context for his lyric ideas as they matched up to the splatter and crash of his musical ones. This is Reznor 's least "personal" album," and hence it becomes his most personal; because as his vision widens to embrace The Beginning Of The End - Nine Inch Nails - Year Zero entire generation inside the conceptual reality of Year Zero and "The Presence," he embraces Derelict - Beck - Odelay things he dreads, fears and bristles at most with complete conviction -- even if that conviction is rooted at times in irony and thank goodness for that.
Certainly the album is bleak and doesn't make for bland entertainment, but then, his records never do. Year Zero is bloodied but unbowed rock with a capital "R"; it's a serious and marginal pop treatise on the lack of political and social awareness inherent in the current and perhaps near future culture.
It reveals in song and sound the helplessness bred in the individual's eminent collision and collusion with a perceived enemy.
Sexy Trippy All Moods. Drinking Hanging Out In Love. Introspection Late Night Partying. Rainy Day Relaxation Road Trip. Romantic Evening Sex All Themes. Features Interviews Lists. Streams Videos All Posts. Release Date April 17, Track Listing. Trent Reznor. Nine Inch Nails. The Beginning of the End. The Good Soldier. Me, I'm Not. Capital G. My Violent Heart. The Warning. God Given. Meet Your Master. The Greater Good. The Great Destroyer.
Another Version of the Truth. In This Twilight. The Beginning of the End Trent Reznor. Survivalism Trent Reznor. The Good Soldier Trent Reznor. Vessel Trent Reznor. Me, I'm Not Trent Reznor. Capital G Trent Reznor. My Violent Heart Trent Reznor. The Warning Trent Reznor. God Given Trent Reznor. Meet Your Master Trent Reznor.
The Greater Good Trent Reznor. The Great Destroyer Trent Reznor. Another Version of the Truth Trent Reznor. In This Twilight Trent Reznor. Zero-Sum Trent Reznor.